Everybody carries a biologic pattern. BodyCodes reads it: four body shapes, each with its own patterns and grades, and AI that tells brands how many of each to make, fit and sell.
Most brands fit one model and grade every size by the same half inch (the dashed line). Only one shape grows that way: the hourglass, 20.4% of women globally. Four shapes, covering 95% of women, grow four ways.
How well size predicts shape, across 291,652 customer records. Knowing a woman’s size tells you almost nothing about her shape.
Scale: 0 = no link · 1 = perfect match
Two women can share a waist and a size, and still need a different cut. Brands sell “fits” like wide, skinny and relaxed. Those are leg styles, not fits. BodyCodes starts at the pattern.
Same size label · different pattern block
The same size fits women differently. So she buys, returns and tries again, hunting for clothes that fit.
GLP-1 use is shifting size curves faster than planning adjusts. GLP-1 changes size, not shape. We know how bodies change.
26 years, three iterations, nine retail venues. Others tried to copy the fit from the outside. None succeeded.
BodyCodes is an inside brand, like Lycra or Teflon: it lives inside your garment, under your own label. Everything you need to make, fit and sell by shape, licensed, certified and kept together, so the fit can’t be copied from the outside.
Pattern blocks and grade rules for four shapes in every size. A trade secret.
Pockets, zippers, rise and the styles that work best for each shape, from research.
From design and pattern making to factories and fit customer service.
Garments checked against each shape before they carry the mark.
A few questions and two photos assign each shopper her BodyCode, so she finds what already fits.
Co-branded launches, packaging, store signs and the label inside the garment.
How many of each shape to make, by store, region and season, before the factory cuts. Four shapes in every size gives your planners four times the detail in every size curve.
Shows each shopper what fits her on any retail site. Built on web integration tests in department stores, on TV and direct to consumer.
Checks every garment against every shape before it ships. Done by hand for pilots today.
Applies the four shape blocks to new styles, through your CAD partner.
correct fit from the second purchase on, and 85% on the first, in direct to consumer. The industry delivers about 30%.
Sources: FitLogic and Little Black Pant records; Intelligent Handshake modeling, 2017. The industry figure is a company estimate. Patent application filed September 9, 2026.
Start with one denim line and one season. Measure it against the same style without BodyCodes. Then license it.
“Size is the broken part, so sorting women by size can’t fix fit. We start at the pattern.”CRICKET LEE · FOUNDER AND CEO
We work with a small number of brands and retailers each season. Tell us about your denim or pants line and we’ll scope a pilot together.